Our number one spot goes to… the British Royal Family. Kings and queens; princes and princesses; palaces and castles... it's hardly a surprise that the British Royal Family captures the imagination – and that's before taking into account the well-publicised family dramas immortalised in Netflix series The Crown.

Indeed, the estimated economic benefit of tourism related to the royals for 2024 is £64 million – although King Charles still has a lot of catching up to do on the era of his mother Queen Elizabeth II. In 2012, it was a whopping £680 million.

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