From its iconic southern beaches and ancient redwood forests to Hollywood stars and the modern business mecca of Silicon Valley, the magnetic Golden State easily takes the crown as America’s most-visited region. Its popularity shows no sign of slipping either, as it ranked top in Brand USA’s survey of desirable US destinations, with 46% saying they were planning a future trip.

The city of LA alone pulled in around 50 million visitors in 2023, according to the tourism office, while more than 100 million domestic and international travelers visited the state as a whole.

Now check out the world's most unloved countries you should really want to visit

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America's least and most visited states